There is an almost fairy-tale quality to the story of artist Romero Britto. As a creative yet impoverished child from Brazil, Britto often painted images on scraps of cardboard and newspaper. He had drive and passion to excel and prospered academically, but Britto was continuously pulled toward his creative roots with a determination to learn and succeed. Britto traveled from Brazil to Europe and then to the United States to exhibit and sell his art. His resolve was strong and his belief in his art was unshakable. By 1989, people of all ages and walks of life were beginning to recognize and enjoy Britto’s style.
That same year, Britto was chosen to add a splash of color to Absolut Vodka’s high-profile ad campaign. This incredible opportunity catapulted Britto into the limelight, placing him alongside artists such as Andy Warhol and Keith Haring. Other commissions followed including: Grand Marnier, Apple Computers, Pepsi Cola, IBM, Disney, a United Nations postage stamp series, Britto Mini Cooper for BMW, the Mariner of the Seas for the Royal Caribbean Cruise Line, and most recently, BankAtlantic Florida’s Most Convenient Bank. Collectors of Britto's work include Michael Jordan, Arnold Schwarzenegger, and Andre Agassi, as well as the Guggenheims, Rothschilds, Kennedys, Mitterands and former Whitney Museum President, William Woodside. Today, the heir apparent of neo-pop cubism holds an extraordinarily bright future in the palms of his talented hands.
The label ‘neo-pop cubism,’ indicates Britto’s links with certain artists and antecedent styles. Pop Art was a movement that began in the mid 1950's. It combines images of popular culture taken from the mass media with art. The cubist elements in Britto’s work should hardly surprise critics; few artists in modern times have escaped the long shadows cast by Picasso and Braque. Britto's individual style has emerged from these influences; while he incorporates his own style using vibrant colors, pop imagery, and playful patterns of flowers and swirls, as well as an inventive use of his signature within his paintings. Vital to the essence of Britto’s art is its unrestrained optimistic outlook on life.
Over the years, Britto has lent his talent and energy to many philanthropic causes. In the winter of 2004, a Britto original, Volvo V50 brought $71,500 at live auction to benefit Best Buddies International in Miami, Florida. It is a tremendous personal reward for Britto that his art is capable of inspiring others to give.
To date, Britto’s art is shown in over 140 galleries nationwide. He has been profiled in numerous national publications including People Magazine, Art News, Variety, and Leaders Magazine. His studio on Lincoln Road in Miami Beach, Florida is open to the public and has become a meeting place for school children, collectors, and art enthusiasts. Britto’s art is indeed, reaching the world. "For me, art can reflect the celebration of the simple and good things in life. This is most important to me!"